ANALYZER SOFTWARE: BUSINESS INTELLIGENCE TOOL FOR DECISION MAKERS.

BUSINESS INTELLIGENCE: WHAT IS IT?

Among all the terms and acronyms that are increasingly present in everyday life, have you heard of BI?

To begin with, the acronym BI means Business Intelligence.

Basically, it can be understood as making agile and secure business decisions based on data.

For Sharda Ramesh, author of the book Business Intelligence and Data Analysis, Business (or enterprise) intelligence is an umbrella term that combines:

• Architectures
• Tools
• Data base
• Analytical tools
• Apps
• Methodologies

Data can be collected from company, customers, social networks as well as websites, advertisements and even from the competition. In order to make them effective, it is necessary to transform them into understandable and useful information for business.

The image below helps to better understand this process.

Business Intelligence analysis allows companies, regardless of size and segment, to have access to very important information which demonstrates:

• What the current situation of business is.
• What motivated this scenario.
• What might happen in the future.
• What will be done about it.

Other great advantages of this technological evolution is the possibility to:

• Manage business more efficiently;
• Use legitimate and always updated information to support actions;
• Identify threats and change strategies quickly;
• Seize opportunities quickly;
• Take different sectorial decisions simultaneously;
• Decrease the margin of error;
• Reduce costs;
• Increase profit;
• Optimize processes;
• Be at an advantage over competitors.

Despite having many benefits, this strategy needs technologies to transform numbers into useful information.

For this, software is the ideal resource, as it has the capacity to carry out all reception, storage, organization, analysis, interpretation and delivery processes efficiently and safe.

DESBRAVADOR ANALYZER SYSTEM - Agile, accurate and secure information for decision makers.

With knowledge, competence and skills necessary to develop technologies, Desbravador created Analyzer System, a Business Intelligence software aimed at the hotel industry.

MAIN FEATURES

• The system unifies and organizes data from different sources in a single tool, favoring the analysis of hotel's main indicators;
• Supports decisions capable of improving business operations;
• Cloud storage allows executives and teams to access the software anytime, anywhere, ensuring agile decision-making;
• Developed to serve hotels anywhere in the world, as it has currency filters and is multilingual;
• Provides intelligence to define the origin of guests through geolocation;
• Displays information in the form of personalized indicators;
• Plan strategies through analysis of the main KPIS (key performance indicators), budgets, forecast and pick-ups;
• Makes data analysis a routine activity;
• It is customizable according to business needs;
• Allows you to carry out personalized queries;
• Provides comprehensive management reports;
• It has an interface with graphs, tables, charts, and other visual resources that help in the interpretation, analysis and comparisons;
• Stores information for long periods of time, granting access whenever needed;
• Performs secure and complete migration of all data history;
• It integrates in a simple, fast and secure way the PMS of the hotel, inn or multi-property to Desbravador's software.

The intelligence linked to Desbravador's Analyzer software makes it possible for these and other functionalities to transform infinite data into numbers and understandable and strategic information.

To have total control of your business and drive it towards growth with intelligence, with no margin for error, get in touch with Desbravador Softwares de Gestão.

Talk to our team and find out how to implement this Business Intelligence program or just how to integrate the Analyzer system into your hotel, inn or multi-property PMS.

 Schedule a Software Analyzer demo through our channels: vendas@desbravador.com.br | +55 (49) 3321 0900