SYSTEM SELF-SERVICE DESBRAVADOR – MULTIFUNCTIONAL SELF-SERVICE TECHNOLOGY.

The ease of getting to a store, choosing, paying for the products and leaving, without the need to be helped by salesperson or even contact with any cashier has become popular in the last decade, especially in large centers. 

However, self-service concept emerged more than 100 years ago. Clarence Saunders was a visionary and created the first self-service supermarket in 1916, the Piggly Wiggly. 

The city of Memphis in Tennessee (USA) made history by receiving an innovative structure. Saunders removed the counter which separated customers and vendors and installed turnstiles instead. Then he provided baskets, shelves, price tags and circulation spaces. 

In the ads, a new shopping experience was encouraged - no rush and no lines. Customers could have direct contact with hundreds of products, compare prices, examine fruits and vegetables with ease and convenience. 

One of the excerpts from the advertisement was: "After you've done all that, you can just keep walking down the four separate aisles of a Piggly Wiggly store, which leads to an exit from the checkout counter, and there you can pass without even saying thank you”. You can just walk by, and no one will say anything to you.” 

Self-service conquered the country and in a short time several franchises were opened. There are currently more than 600 Piggly Wiggly stores in 17 US states. 

We were a bit curious about the name of the grocery store and we found that Saunders was creative in everything! 

There is a story that tells he saw some little pigs struggling to get under a fence, and the name came up out of the rhyme. Once, someone asked him why he had chosen such an unusual name and the answer was: "So people will ask that same question". Source: pigglywigglystores.com 

NEW SERVICE MODEL 

Visionary Clarence Saunders kicked off a global transformation in the way we receive and serve customers. 

Over the years, several commercial segments - Stores, Pharmacies, Gas Stations, Banks and Hotels have joined the idea and adapted self-service to the characteristics of the business. 

OTHER SIGNIFICANT ADVANCES  

As the service model evolved, other resources were necessary to improve, organize and manage companies. One of the most significant was computerization. 

The first computer, printer, internet access, installation of specific PMS (Property Management System) software and the printing of tax coupons are items which served as support and changed the way institutions were managed. 

CONSUMERS PROFILE 

Another movement that deserves constant attention is the way people consume goods and services. 

A significant portion prefers autonomy and freedom when buying or solving day-to-day issues: as, for example, going to the bank and using an ATM or going to the supermarket and using a self-checkout. 

INNOVATION IN SELF-SERVICE FOR HOTELS AND INNS 

At DESBRAVADOR SOFTWARE (DHT Hospitality and Technology) we believe that everything can be improved. Our deep knowledge of technologies and PMS development, exclusive to hotels and inns, does not ignore the view on consumer behavior and market development. 

Therefore, aligning innovation trends with studies with our audiences, we idealized a self-service hotel system. 

DESBRAVADOR (DHT Hospitality and Technology) CUSTOMER SERVICE 

Through a multifunctional self-service totem, the hotel makes it easier for guests to check in and out.  

With total autonomy, with no contact with attendants, customer will be able to: 

• Check in, 
• Fill in the registration, 
• Enable the apartment key, 
• Access information regarding the stay, 
• Checkout, 
• Pay (via Credit or Debit Card), 

And then, just enjoy the stay!  

These are the main features of DESBRAVADOR / DHT Self-Service  

• easy-to-operate hotel management software. 
• more convenient and faster check-in and checkout   
• intuitive system, very simple to use. 
• reduces lines and waiting time. 
• optimizes time and processes. 
• guarantees privacy and convenience to customers. 

And more: 

• fully integrated into the hotel's management system. 
• takes up very little space. 
• can be customized with the logo and visual identity of the hotel or inn.  

Follow the trends in the hotel market, make customer service more agile and independent with the Desbravador/DHT Self-Service. 

Do you want to know more?   

Request a demo at vendas@desbravador.com.br or +55 (49) 3321 0900.