WHAT EATERTAINMENT IS?

14-03-2023

WHAT EATERTAINMENT IS?

“Eat, drink and be merry”, in short, this is the concept of eatertainment. A combination of the English words “eat” and “entertainment”.

A restaurant segment that mixes gastronomy with fun, and that can become even more interesting if accompanied by drinks. The idea is that the place offers customers more than just a meal, it should provide a unique experience.

These foodie entertainment venues are fun, casual spaces with an unpretentious vibe. Therefore, they are great for gathering groups of friends or family to:

  • Happy hours.
  • Birthdays.
  • Social and corporate events.

Anyway, they are spaces to live a different and memorable day with loved ones.

In this light mood, the order in which everything happens is what matters least.

Customers can come to the restaurant, eat, and then have fun.

  • If you prefer, enjoy the attractions beforehand, while drinking and interacting with friends.
  • Leave the meal for the end.
  • Or do it all at once!

The essential is that people have fun, enjoy the menu, and are well served!

Some examples of eatertainment style restaurants:

These places usually have some theme areas such as rock'n roll, the 60s, nerd things, cinema characters or children stuff. High-rise restaurants are also examples.

In this case, all the details are part of the composition of the theme:

  • Decoration.
  • Attractions.
  • Menu.
  • Drinks.
  • Soundtrack and others.

The most common attractions in these restaurants are:

- Games: board games, pool tables, ping pong, bowling and other group games.

- With a musical theme, it promotes concerts with bands or solo singers. It can also have a karaoke structure.

- Artistic presentations, such as live shows or typical dances.

- Cooking classes, wine pairings or other drinks and foods, may include “show-cooking”.

- Spaces where children are the focus. They have people dressed as children's characters, animators, games, music, and fun decor.

Advantages of eatertainment restaurants

There are many benefits to having a themed restaurant:

Identity: due to its differentiated identity, it allows the restaurant to become better known, with more prominence than the competition.

Permanence: to enjoy all the attractions, the fun lasts a long time. In traditional restaurants, the average stay of customers is from one to one and a half hours. In the eatertainment models, the time becomes at least two hours.

Revenue: Considering customers stay longer and are likely to invest in a place that offers a unique experience, revenue tends to be higher than in a traditional establishment.This makes the average ticket, or the amount spent per customer, higher.

In some restaurants in this segment, 70 to 80% of revenue comes from food and beverages and the rest from entertainment. There are models in which attractions are not charged, are on the house or are already included in the price.

Visibility: Most people like to share good experiences on social media. This is a great advantage for businesses in this segment, as it helps to make the brand known and increases visibility. Likewise, it awakens the desire of other people to live that experience.

 Point: in smaller cities, where entertainment and food options are more restricted, the chances of an eatertainment business succeeding are greater.

Loyalty: when they feel satisfied with the experience, people tend to become repeat customers more easily and want to invite others to have the same experience.

Key points of the eatertainment business

As the focus of gastronomic entertainment is the audience's experience, some issues need to be considered:

A very important point is quality of food. The menu should offer more than servings of fries, or other commonly found dishes. It must be an elaborate gastronomy, aligned with the style and the public that it intends to receive.

In addition to offering good attractions, quality food and drink, it is essential that the service provided is also excellent.

For this reason, technologies are indispensable tools to support these activities, as well as manage the business in its entirety. 

With operations flowing across all sectors, the eatertainment experience will be very enjoyable, and will become a defining moment for customers.

The technological resources to serve this market are varied. Among them:

Management systems are the basis for any company to operate in an orderly and automated way.

For the gastronomy sector, Desbravador has restaurant management software such as the POS, which is flexible to serve several points of sale (POS):

  • Restaurants
  • Bars
  • Snack bars
  • Burgers
  • Coffee shops
  • Bakeries and pastry shops
  • Kiosks
  • Bistros
  • Pizzerias
  • Steakhouses
  • Convenience stores
  • Emporiums
  • Hotels, hostels, inns or multi-property

In addition to other food establishments, regardless of the size of the company.

Find out more about Desbravador's POS Restaurant Management System

A complete and very effective software for managing stores, emporiums, and other points of sale (POS).

It covers the main operations of the establishment, integrating areas such as Finance, Purchasing, Inventory and Tax.

In addition to meeting managerial and operational demands, it has other advantages:

- Features to streamline service.

- Technologies to automate the launch of orders.

- Practical resources for closing accounts.

- Individual control of multiple POS in the same place.

- Connection with barcode reader.

- Integration with modules and applications to improve performance and business results.

The POS Restaurant Management System has several modules to operate very efficiently.

Basic Modules

Centralize the management of the most important areas of your enterprise.

• Financial Statement

• Financial Centralization

• Inventory control

• Financial

• Tax/Sped

• Managerial

• iPDV

• Goals

• Multi-company

• POS and Accounts

• Provisions

Optional Modules

Increase efficiency, organization, and profitability.

• Shopping

• Integrator

• iView (web)

• Sitef (Electronic Funds Transfer System)

Get to know some conveniences of the POS Restaurant Management Software to improve the administration of your POS:

Quick sale: useful functionality for sales that occur directly at the cashier, without the need to open orders.

Bestsellers: to speed up the sales process, it offers a quick access guide to products with the highest turnover. Arranged on a screen, just click on the item to perform the operation.

Factsheet: very effective tool to know the cost of each input used in the preparation of dishes, which helps to price the items on the menu.

Multi-POS: it is possible to manage more than one point of sale in the same establishment, with integration and individual control of performance.

Multiuser: each employee accesses the system through an individual password, ensuring organization and security of operations. In addition, it is possible to grant personalized access permissions for each user.

Mobility: to launch orders quickly, it can be used on mobile devices, such as cell phones and tablets.

Interface: simplifies operations and streamlines service through intuitive and easy-to-use screens.

Touch screen: another advantage is compatibility with touch screens, for faster and hassle-free assistance.

Reports: these documents provide valuable information to monitor the company's performance, identify opportunities, in addition to being essential for making strategically planned decisions for the future.

Tax: monitors the tax requirements and Brazilian legislation to meet effectively and safely.

Financial: organized control of accounts receivable and accounts payable, statements and monitoring of bank accounts, cash flow, detailed reports and other processes involving the activity.

Accounts: billing rules (billing group, specific product prices per item or per group, credit limit per payment method, or per billing group, fully configurable).

Registers: different types of registers to order and group information and data from customers, suppliers, carriers, users, employees, card companies, establishments, assignors, accountants, and others.

SPED (Public Digital Bookkeeping System: Covers tax obligations such as SPED Fiscal and SPED Contributions.

Inventory: It has functions to control the flow of items in the warehouse. It is possible to integrate information with other sectors, organizing and managing the business with even more practicality and efficiency.

Main features:

• Control of inputs and outputs.

• Analysis of costs and balances.

• Derivation, decomposition, fractionation, and composition of items.

• Issuance of inventory, balance sheet, technical sheet, nutritional sheet, requisition, and transfer between sectors.

• Audible write-off.

• Production control.

 Purchasing: Complete module to facilitate all product acquisition processes. Resources ranging from the shopping list to the analysis of strategic information, such as monthly variation in costs.

Main features:

• Shopping list.

• Purchase request.

• Online quotation.

• Sending the purchase order to the supplier.

• Last purchases report.

• Purchasing statistics report.

• Monthly variation in input costs.

• Multi-company quotation.

• Centralized purchase.

Applications that can be integrated into the Desbravador POS Management System:

iPDV - Application for placing orders

A practical tool for entering orders, for use by waiters, which guarantees fast and assertive service.

iPDV MENU - Digital menu for self-service

With this application, which is uncomplicated and practical to use, the customer accesses the menu via the table's tablet and orders at his/her own time, without the help of waiters.

MONITOR KDS (Kitchen Display System) - Order screen for kitchens

Manages orders and streamlines food and beverage preparation and delivery processes.

 

Do you have a business with an eatertainment concept? Tell us about your experience!

Automate and organize processes to manage with excellence, increase the productivity and profits of your business.

Request a complete demo of the POS - Restaurant Management System by Desbravador

vendas@desbravador.com.br | +55 (49) 3321 0900 | +55 (49) 3321 0901 (WhatsApp)


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