CARNIVAL: ONE OF THE MOST PROFITABLE DATES FOR THE HOTEL SECTOR

Carnival has not arrived yet, but the positive results of this period can already be seen in several sectors. Commerce profiting from the sale of items for the carnival; restaurants, bars and hotels opening new jobs and increasing inventories, transport sector expanding bus and plane fleets, hotels with reservations and maximum capacity forecast.

The National Tourism Confederation expects Carnival to move more than BRL 8 billion, this amount is almost 27% higher than the same period in 2022.

The sectors that should collect 84% of this amount during Carnival are:

• Food away from home - bars and restaurants (R$ 3.63 billion)
• Passenger transport (BRL 2.35 billion)
• Accommodation services in hotels and inns (BRL 890 million)

MOST SEARCHED DESTINATIONS

Rio de Janeiro is at the ahead of the city's most sought after by revelers, followed by Salvador (BA), São Paulo (SP), Diamantina, Ouro Preto and Belo Horizonte, in Minas Gerais. The region of Carioca beaches and the coast of Santa Catarina are also on the list of main destinations.

In cities such as Rio de Janeiro and São Paulo, trade activity has already been noticed since the beginning of the year, especially for the sale of costumes, props and items involving Carnival, especially street items. Riotur estimates that the street carnival groups alone should raise approximately R$ 1 billion and gather around 5 million people.

To reach destinations, buses are one of the options for moving around for many of these people. Brazilian Association of Road Passenger Transport (Abrati) has already recorded an increase in ticket sales. To meet the demand, there will be a 25% increase in the bus fleet.

For those who prefer air transport, the company GOL will provide 390 additional flights for the period, including the weeks leading up to and preceding the biggest popular party in the country, in all, there will be 72,000 extra seats.

GREAT EXPECTATIONS FOR THE HOTEL SECTOR

Rio de Janeiro has almost everything ready to receive this audience. Most Rio hotels already show 100% occupancy during the extended holiday.

In Salvador, the second most desired destination, the festivities should generate revenue of approximately R$ 5 billion. Luciano Lopes, from Bahia Hotel Industry Association (ABIH-BA) is very optimistic about Carnival period. “We expect an average occupancy of around 95%, reaching a peak of 100% in the average occupancy in some days of the party, especially in the main hotels in the city, so we have this estimate that the city is completely full in the period.”

Minas Gerais intends to receive twice its population during the carnival period. The Chamber of Shopkeepers in the capital Belo Horizonte expects the public to spend, on average, R$ 359.09 per day on accommodation, reaching at least R$ 1,4436.36 during the four days of the holiday.

HOW TO INCREASE HOTEL PROFIT DURING CARNIVAL DAYS

Aiming to increasing the average ticket, hotels are planning promotional packages, events and activities to make the stay even more pleasant, complete and profitable.

Here are some tips to ensure guests have fun without having to leave your hotel, hostel, inn or resort. Differentials can also be offered to tourists who will enjoy the parades, parties and street carnival groups.

• To be assertive, you need to know the profile of guests to then think about strategies and activities;
• Make promotional packages. A good strategy might be to give a discount to guests staying 5 days instead of 4;
• Tour packages for groups or blocks;
• Offer tours with exclusive itineraries and activities;
• Include tickets for concerts, carnival groups, events or tours around the city or region;
• Promote your own events, such as concerts, luau parties and dances;
• Create your hotel's own "Abadá” (*)
• Offer samba classes and makeup workshops;
• Promote costume contests, especially with children;
• Set up a karaoke with carnival songs or have a competition of carnival songs between families;
• Offer massages or relaxing therapies after parties;
• Bet on themed menus, such as feijoadas;
• Organize an ice cream festival for the kids;
• If the profile is for young people, warm up with double draft beer;
• Include a round trip transportation service for Carnival Parties or street carnival groups;
• Offer extra meals or early breakfast to guests who return late from the revelry.

These can be differentials when choosing a hosting space. In addition to researching the public, think of other possibilities your hotel offers that could be adapted for the date.

By providing a pleasant and fun stay, there are great chances of retaining guests and attracting new customers.

CARNIVAL, HOTELS AND TECHNOLOGIES

To manage all operations involving accommodation and other activities carried out at the hotel, it is essential to have technologies, especially specific PMS for hotel management.

WHAT IS PMS?

PMS (Property Management System) – is a hotel management software.

For each category or size of hotel, hostel, inn or resort, there are different systems that can be modulated and integrated with applications to make hotel management even better.

WHAT DOES A PMS DO?

These hotel management systems manage reservations, rates and housing units (rooms), facilitate check-ins and checkouts, provide integrated management of areas such as: finance, accounting, inventory, points of sale (POS) and others.

In the case of specific activities for the carnival, in addition to automating processes, the PMS:

Allows the registration of special rates;

Facilitates the making of reservations, streamlines the entry of guests, especially groups;

Assists in the budget, purchase, and stock control of products including for restaurants and bars;

Records all customer consumption at different POS;

Performs all financial management;

It makes the stay very pleasant and improves the relationship with customers.

One of Desbravador's hotel management systems that includes these and other functionalities is PMS Light 3.

DESBRAVADOR PMS LIGHT 3

Easy and very effective hotel management

A system that enables the centralized, agile and efficient management of your hotel. It organizes and automates daily operations, optimizes time, improves communication between teams and increases guest satisfaction.

It includes Hotel Management; Financial; Inventory control; Points of Sale, meeting all the needs of medium and small hotels, hostels and inns.

Discover some features of this hotel management system.

Reception: Practical features to facilitate the check-in and checkout processes. Simple to view and operate apartment maps, informs the situation of all rooms - occupied, released, cleaning, maintenance, awaiting check-ins or with checkout forecast for the day.

Check-in: in a few clicks it is possible to access all reservation data, check information, register new guests. The various search filters also make the service even more agile.

Checkout: the processes to end the stay are also simple to carry out. When closing the account, consumption or other expenses generated are surveyed, as the PMS can be integrated into points of sale, finance, among other areas of the property.

Walk-in: when receiving people without reservations, it is possible to carry out simplified registrations for later completion and release them for stay. This greatly facilitates the flow of reception.

Foreigners: for guests of other nationalities, it is possible to register in a special way, with data from the country of origin, without the obligation to register a CPF, for example.

POS: it is possible to register and manage several points of sale on the same platform. In addition, it is possible to integrate data and filter various information from commands for generating reports.

Day use: for visitors who wish to enjoy the hotel for a few hours, with check-in and check-out on the same day, it is possible to create registrations and separate accounts to control consumption items at different points of sale in the hotel.

Consumption: To have greater control over the sale of products, it is possible to include items consumed at different points of sale in the same account. For example, in the restaurant, bar, pool kiosk or others.

Loans: a tool to control all object loans and returns. If the item is not returned, a notice will be issued at checkout. It is also possible to record objects forgotten by guests and record return data.

Governance: for the governance team, the functionality allows chambermaids simple access to hygiene demands. It also generates reports on the activities carried out and shows the availability map when the task is completed.

Maintenance: specific field to register, organize and control all maintenance: such as repairs, changes or adjustment of equipment. These demands are recorded on the map of apartments that are not reserved. As soon as maintenance is performed and the status is changed, the room is released.

Financial: complete management of finances, coordinating all operations involving accounts payable and receivable, cost center and current accounts. Enables registration of CC, documents and cards, generates slips and duplicates, allows access to extracts and transaction history, as well as issues detailed reports of various activities in the sector.

Inventory: Comprehensive module for total control of product inputs and outputs. Allows you to register suppliers and inputs, perform quotations and purchase orders, record information related to the warehouse, inventory, as well as entering and forwarding notes. In addition, it allows issuing reports with input balances by POS and sectors, performs monthly closings and is integrated with other areas for even more complete hotel management.

Unify processes with this PMS and maximize the efficiency of your hotel, hostel or inn.

Request a free demo and get to know all the features of Desbravador's Light 3. 

vendas@desbravador.com.br | +55 (49) 3321 0900