CHANNEL MANAGER: WHAT IT IS AND HOW IT CAN INCREASE ACCOMMODATION SALES

In recent years, hotel sector and tourism agencies have experienced a transformation in the way of marketing accommodation.  

Traditional agencies, which for a long time were the main means of contact between guest and hotel, gradually felt the changes in the market. This was mainly due to easier access to the internet and the emergence of new technologies.  

The advantages of carrying out research and online purchases were gaining prominence and virtual sales platforms began to deliver increasingly complete solutions.    

In the hotel segment, OTAs are good examples of companies that have adapted to the new reality.  

OTA: WHAT DOES IT MEAN IN HOTEL BUSINESS?  

The meaning of OTAs is: Online Travel Agency, this business model emerged with the know-how of some aviation professionals, who in the 60s took the first steps towards building OTAs. They adapted the technology model from that time to sell accommodation.  

  With the emergence of companies such as Expedia and Travelocity, they began to provide products/services related to travel at more attractive prices, in addition to information and suggestions for itineraries that could help in planning tours.     

Currently, accommodation sales channels can be considered one of the main showcases for hotels, hostels and inns.  

The main OTAs in Brazil:  

• Decolar  
• Booking  
• Expedia  
• CVC  
• B2B  
• Trivago  
• Airbnb, among others.  

Other resources to boost sales of accommodations are the distribution channels:  

• TravelClick  
• Omnibees  
• HSystem  
• SynXis  
• Hotel link  
• SiteMinder and  
• Idiso are some of the examples.  

OTAs: Multichannel strategy is more profitable for your hotel.  

With so many options, it is important for the hotel to offer its accommodation in more than only one sales channel. In addition to opening more possibilities to be found, it doesn't tie you to just one platform, thus increasing revenue and profit.   

Another point to consider is that, before making large purchases, consumers usually do a lot of research on the subject and make comparisons between the solutions found. If your hotel, hostel or inn appears in more than one channel, your business is already in advantage.    

OTAs: how to manage these channels to increase sales of hosting.  

To be present in all these portals, it is not necessary to manage each one separately as this would be a time-consuming, complex process and it would probably lead to management failures, such as overbooking.     

Even if there was only one person responsible for manually managing these channels, it would probably not be enough to manage them with excellence.  

There are solutions to manage channels in a unified way. With just one tool it is possible to control availabilities and rates in all channels simultaneously.  

This system is called Channel Manager   

SO, WHAT IS CHANNEL MANAGER?  

Channel Manager is a software that centralizes management of rate distribution, availability and restrictions in internet hosting sales channels.  

DESBRAVADOR CHANNEL MANAGER SOFTWARE   

The ideal channel manager to boost your sales.     

Knowing in depth all operations involving the hotel market, Desbravador has, in addition to several PMS, other systems, applications and modules to support, organize and simplify management processes for hotels, hostels, inns and multi-properties.  

Among them, Desbravador's Channel Manager: a software that performs the reservation flows between hotel's PMS and the main portals for sale and distribution of online accommodation.   

The flows which are managed by Desbravador's Channel Manager.   

Availability: It replicates the availability information that is in the PMS and distributes it to the sales channels.    

Rate flow: The rate is defined in the Channel Manager and sent to the sales channels and PMS of your hotel, hostel or inn.     

Download flow: When the user makes reservations through the channels, they are sent to the Channel Manager with details of the stay and sends them to the PMS. Reservations are registered in the management software according to the source channel.   

Upload flow: Counter reservations or walk ins are registered in the Channel and sent to the channels.  

Sales restrictions: This functionality allows you to block check-ins and checkouts, define minimum and maximum numbers of days allowed for stay in each period.  

Channels integrated by Desbravador's Channel Manager system     

• Internet direct sales channels: Decolar, Booking, Expedia, CVC, B2B, Trivago, Airbnb, among others.     
• Distribution channels: TravelClick, Omnibees, HSystem, SynXis, Hotel link, SiteMinder, Idiso - are some examples.     

Characteristics of Desbravador's Channel Manager software     

Centralized: To simplify management, all actions are performed on a single platform. It is not necessary to access each of the channels separately to register, change or delete information, everything can be done centrally.   

Agile and assertive: In addition to ensuring speed and optimizing team time, it reduces the margin of error.     

Practical: Because it is an online software, it can be accessed from any device: computer, tablet or cell phone.     

Secure: Cloud storage guarantees complete security for users, in addition, it meets international data security standards.     

Certified: It has PCI DSS (Payment Card Industry Security Standards Council) certification, which is the set of rules to generate more protection in transactions via the internet and in physical stores.     

Full Synxis Integration: This certification was granted by Saber - SynXis for using the HTNG protocol. This is the feature that provides bidirectional communication, synchronizing Availability; Rates; Restrictions and Online Reservations.   

Synchronous: With each booking entry, availabilities are automatically updated for all channels. Likewise, any changes made by the hotel are distributed to the channels.     

Customizable: Allows you to draw up specific sales strategies for each channel. If necessary, sales can be stopped at any time.     

Booking engine: It has its own booking engine that allows the hotelier a direct and secure connection to their guests through the hotel's website, from booking to prior check-in.  

These are some of the features of Desbravador's Channel Manager.  

Make the most of the opportunity to place your hotel on the main web pages for selling accommodation on the internet, manage it with excellence and boost your profits.  

Request a free system demo to learn more.

vendas@desbravador.com.br | +55 (49) 3321 0900